We set the editorial direction.
Each brand has its own subject, voice and publishing plan. We develop the work around that direction rather than a single client brief.
Preparing the studio
Preparing the studio
Original brands
La Viva Costa and Sierra Cortina are original brands we develop at Parklane. Each has its own audience and direction, separate from the work we make for clients.
Each brand has its own subject, voice and publishing plan. We develop the work around that direction rather than a single client brief.
A film is one part of the brand. We also decide what comes next, where it will be seen and why people would return.
A collaboration has to fit the brand and be useful to its audience. We agree each partner's role and how the work will be used before producing it.
Both brands take partners, though on different terms and at different stages. The collaboration page sets out what each side would be putting in.
How a collaboration works →
