Preparing the studio
Who we are
Parklane brings creative production and commercial thinking into the same room. Martin leads film and direction; Parham leads strategy, partnerships and growth. Around them is a network of presenters, creators, crew, designers, engineers and marketers chosen for the work at hand.
Founder
Creative direction · storytelling · production · brand development
Martin leads the creative direction and production of Parklane's films. He shapes how a subject is filmed, who appears in it and how the final edit tells the story. His role runs from planning the shoot through to the finished grade.
“Made for founders with stories worth sharing with the world, then bringing the world to your doorstep.”
Founder
Business development · strategy · partnerships · brand growth
Parham leads business development, strategy and partnerships. He looks at who a brief needs to reach, what that audience is deciding and how the work can support that decision. He also works on the growth of Parklane's original brands.
“We built Parklane Studios to create things that last: content, relationships, and brands with real stories behind them.”
Nobody here is presented as anonymous talent. The people who appear in the work and the people who make it bring their own experience and point of view to each project. We introduce the team according to the brief.
On-camera hosts who can make an idea clear and give it a recognisable voice. We consider how they work with a team as well as how they appear on screen.
Specialists who bring subject authority to a project: architects, agents, chefs, athletes and creators whose audiences follow them for their judgement. They can explain the subject from direct experience.
Directors of photography, operators, editors, colourists and producers working across the region. Teams are assembled around each brief rather than carried as fixed overhead, which keeps the standard consistent and the structure light.
Engineers, technologists and artists working across two fronts: current generative models as a production medium, and the software itself. They build the AI-powered web applications, client platforms and sites a project runs on.
Brand and channel strategists who define what a project should be before production begins, and the performance marketers who run the campaigns, funnels and tracking afterwards. They turn an open question into a format, a positioning, a publishing plan and a measurable result.
The films in our current portfolio were made on the Costa Blanca. Working here gives us direct experience of the locations and the people who help bring a production together.
Where it suits the brief, we develop a format, channel or brand that can keep publishing after the first release. That calls for a plan for the next piece as well as the first.
La Viva Costa and Sierra Cortina give us room to develop formats of our own, learn from publishing them and bring that experience into client work.
We develop the idea, bring in the people it calls for and make the work. Our own brands give us a place to keep creating beyond a client brief, while digital and campaign work give each project a way to reach its audience.
These parts work together differently on every project. Some need a production; others need a team, a platform, a campaign or a partnership built around an idea.
